Upcoming Book Release Highlights KFC’s ‘Original Celebrity Chef’
How could I not mention the epicness that is Colonel Sanders’s “accidentally” discovered autobiography? Those hard working marketing mavens over at KFC have not only unearthed the tome, apparently written by the Colonel in 1966, they’re publishing it, starting with a handful of Facebook posts leading up to the book’s release in early June. But it’s the title that caught my attention, of course. Colonel Harland Sanders: The Autobiography of the Original Celebrity Chef. Yep.
“What’s most amazing about the book is that while it was written nearly a half-century ago, both the insightful life lessons and the delicious recipes remain relevant today,” said Jason Marker, Chief Marketing Officer for KFC in the United States. “Because of that, our goal is to share the autobiography with as many people as possible, free of charge. We couldn’t think of a better way to do that than via Facebook.”
The book itself includes “33 never-before-published recipes, dozens of rare historic photos and countless amazing stories told firsthand by the man who lived those stories.” Chef Edward Lee of Louisville’s 610 Magnolia restaurant – a former Iron Chef America and Top Chef contestant, as well as a James Beard Foundation Award finalist – will also be featured in a series of videos on the company’s page, providing “a modern twist on the Colonel’s recipes.”
“‘The Autobiography of the Original Celebrity Chef’ truly is an inspiring story of passion and determination,” Lee said. “I’m thrilled that KFC’s Facebook fans are going to be able to download it free of charge. I think it will move people to be the best they can be. And of course, the recipes are amazing!”
The autobiography will be officially available for free download starting June 4 from KFC’s Facebook page for those interested in the chicken entrepreneur’s story (which, admittedly, may be an interesting read). Go forth and get your chicken on.
~Jennifer Heigl
*Photo credit: Courtesy of KFC’s Facebook page, natch.
Category: food, wine, spirits, music and media
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I’m sure it will be VASTLY different than the memoir published in 1974. VASTLY.
Hmm, I wonder if they had to edit it for political correctness?